Tuesday 17 January 2012

Going for a slash

I love Radio 4. Always have done. Yes, I know it still carries the elitist tag and accusations of the station aiming at a certain demographic abound. However, I would argue that the programme makers and station managers have, pretty much, got the balance about right. But my point, if you can call it a point, has nothing to do with programme content or indeed anything to do with the BBC's mission statement. I'm here to take issue with something called the forward stroke.

As in: 'The details are on our website - www.bbc.co.uk forward stroke youandyours

In a world where the internet and emails have dislodged the self stamped addressed envelope and is used by everyone from the age of 4-104, this stubbornness against using the recognised slash is really beginning to grate. It's like referring to the capital as Londinium or still calling Zimbabwe, Rhodesia.

I feel a strongly worded letter coming on.

2 comments:

  1. John Humphreys has extended the stroke onto Mastermind too.

    ReplyDelete
  2. Good point, but I quite like the use of "forward stroke" . .sounds a lot sexier than 'slash'.

    ReplyDelete